Top Ten Job Search Tools

Bruce’s Top Ten List got me thinking along similar lines, so here are the 10 things I think are the best tools in job search.

1. Friends; Kind of weird to put our friends in the category of tools, but they are the single most important piece of your job search. Study after study and anecdote after anecdote tell us the same thing, The precise numbers vary, but they all say, “More than 80% of all jobs come with some level of personal introduction.” In other words, a friend introducing you to someone who introduces you to ….. So your friends are your most important tool in job search.

2. Pay-it-forward networking. This is a direct corollary to 1. We make friends by helping people we genuinely like and the people we like are those very friends reviewed in 1. Look at the book “I’m at a Networking Event, Now What” by Sandy Jones-Kaminsky, it provides simple clear tools for effective networking. Its all based on the idea of helping first. Useful networking starts with relationships that go beyond a simple business card and elevator pitch. That comes from trust and common values etc. There simply isn’t a better, faster way of doing this then helping.

3. Linkedin. Speaking of our friends or “network”, Linkedin is the best tool for documenting and mining that network. It’s work related social networking and allows us to understand how to help our friends and allow our friends to help us.

4. Internet “aggregators” . Tools that allow us to set up one search that covers a bunch of web pages on a regular basis. For example, Indeed.com covers several hundred job boards, so we can set up a single search that routinely sends the results to your email, or on an RSS feed. Another one is Linkup.com, it searches company pages with opportunities. Google Alerts does the same thing with information, so if you are focused on a particular company or job title, virtually anything, it will give you a daily list of updates

5. Work-Life DB™. This is a tool we created (and trademarked) and I haven’t found anything as effective or as complete in helping a person document their success and their history. We all know and pay at least lip service to the idea that job search is a sales position. The first step in effective, ethical sales is product knowledge, in this case that translates to the history of our success.

6. Strengths Finder. A corollary to 6. This is an outstanding test/process that helps us refocus our heads on our strengths, those things we naturally do very well… which is the same list of the things we do in a non-voluntary way. Check out my earlier post on this, it’s very cools stuff.

7. Public Libraries. Given that research is one of the crucial steps in job search, there simply isn’t a better place to do research. Locally, King County Library has this amazing list of research tools for job search and researching companies.

8. GIST. If research is one of the keys to success in the job search, then this add-in to either Gmail or Outlook is an amazing shortcut in that process. It automatically collects basic info, actually more than basic, about our contact list. Once someone is set up as a contact, Gist will provide you with an ongoing way of staying current. Is someone on Twitter? It will give you their last 5 tweets each week, Blogger? Their last posting. Linkedin? Any changes.

9. Bing/Google. Our old friends the basic search engines. What can I say that hasn’t been said? I include both because Bing has become a very useful tool and isn’t a clone of Google, so running searches in both tools provides additional information and both are very helpful.

10. Job Clubs. Groups like Notes From the Job Search (check out our schedule in the right column) provide support as we go through job search. So much of job search is incredibly difficult simply because of the isolation inherent in spending time looking for opportunities. Even the most qualified candidates can spend weeks and months sending off 10’s, 20’s even 100s of resumes without any response, so how the dickens can we remember that much of the craziness isn’t personal. Heck, it’s not even related to the quality of your applications. Finding a peer group going through this makes it much much easier.

Guidelins for an Elevator Pitch

One of my clients recently asked me for guidelines for the development of an elevator pitch. I had gone through them with her orally, but she’s one of those that likes stuff written down, and I hadn’t written it down. Our version of an elevator pitch is one of those things that has evolved over time. Having read about them a great deal, there were portions of many of them that are strong, but none of them fit our goals. I actually wrote about this in March of ’09 and while what we were working on then is similar to where we are now, our concept of this is much more clear.

 

The key to this version of the pitch is recognition that a "network" is not some foreign thing that people go and "get" when they need help. Your network is actually your current suite of friends and acquaintances. The people you do Yoga with, go to Church with, play music with, etc. Your work network does focus more on, well, .. work. :) That doesn't mean you should start hanging out with creeps because they might get you ahead, just that there is an awareness of work items when building this group of friends (the same as there was a bias of same age children when our kids were young).

 

We mostly see networking as a “pay it forward” process. In other words, we interact with our network by focusing on how we can help others. As that happens, people normally want to help us as well, so the pitch should be sufficiently clear to provide direction, but should never de-rail the conversation or work being done.

 

Given that our fist goal is to help others, it is reasonable to assume than when we state our pitch we are talking with people who are predisposed to helping us and who have enough experience with us so they know we are in fact reasonably competent and conscientious. When we talk with these folks, they want to help, mostly they don't know how. So our pitch is aimed at giving them direction. We aren't trying to prove something, nor are we explaining, nor are we introducing ourselves, we are just giving them some direction. We are letting them know how they can help. We also don't want to get stuck talking about things that aren't especially relevant to whatever activity is going on, be it church or whatever.

With that as background, an elevator pitch should be:

• short (15 to 30 seconds)
• direct
• clear
• jargon free
• include elements of you that separate you from the competition.
• flexible

My pitch goes something like this, “My name is Steve Paul, I’m a career coach: Founder and Director of Notes from the Job Search. I have had the honor of helping people identify the job of their dreams and then get it. Even in a down market.”

In real life, I almost never quote it completely, but I will use pretty much every element which are: 

1. Name. This is the most frequently dropped portion. I don’t introduce myself to people who already know me. 
2. Professional Role. This is the most likely part to be stated, it states how I work and gives people an idea of how I can help them and/or their friends 
3. Introduces Notes from the Job Search. This is an extension of my role and increases the number of ways I can help. It’s very likely to be included.
4. What makes me (and NFJS) special. This part is included when I think there is an audience for it, which is probably just half of the time.

So that’s it.

 

 

 

Changes

Changes

I started Notes from the Job Search (NFJS) last winter in response to my need to support my job search and it has evolved into a full-service career-coaching organization focusing on re-employment. The part of this is that our participants are going back to work and they are going to jobs they want. The number of stories about people identifying what their passions are, then getting those jobs just keeps growing and makes NFJS very rewarding.

We currently host two free weekly support groups and are adding a third this week. The new group will meet at Jitters Cafe in Overlake (15010 NE 20th Bellevue) Thursday's at 1:00. This blog has been reasonably successful, and more importantly, the number of people following it continues to grow.

My last post was on Sandy Jones-Kaminski's book I'm at a Networking Event, Now What? and this book is inspiring us to co-host something called a "Pay it Forward" (PIF) event as a way of putting into practice some of what we are learning about networking. We are preparing classes that focus on individual skills within the job search process.

My brother Mike Paul joined me in this endeavor last summer and has become a full partner in developing and presenting solutions to the job search challenge. His help and support are critical and amazing!

My background (as many of you know) is Information Systems/Technology: First as a developer, then as several kinds of manager, including a stint as Director of IT for a large non-profit. The most important consequence of that for NFJS is that it is normal for me to analyze problems, break them down into component parts, and then develop solutions that included all of the necessary steps. I also spent four years as a Resource Manager at Excell Data managing 75+ contract employees. They worked at a variety of locations from Microsoft to the City of Seattle to Boeing, to two-person “ma & pa” startups. While I spent a lot of time mentoring people in technology in this role, the real value was mentoring/coaching them to success within complex political environments. So this change in careers isn't nearly as large as it mightn seem on the surface.

My brother’s career is in writing first as a newspaper reporter, then as technical writer. In this role he’s developed trainings, written countless documents translating the complex into the understandable and has become something of a “networking maven” within the tech-writing community. He has also been an adjunct instructor at Bellevue College in tech writing for more than five years.

While we have learned an amazing amount from the participants and volunteers with Notes From the Job Search, the learning has refined our core concepts rather than replaced them. What are those?

• Focus on what works, rather than what doesn’t, and build on that.
• Networking will normally find you a better job than anything published on the Internet, and find it quicker.
• Custom resumes work better than a generic resume, but custom resumes are also extremely hard to do without a lot of preparation.
• You know more about yourself than any consultant/coach can ever know… although it may be very hard for you to articulate it.
• The Internet is now a key and required component of job search.
• The Internet is a great way to avoid real job search while convincing yourself that you’re trying.
• Networking is an ongoing part of life. It’s just another name for what occurs when you talk with someone. And if you only do it between jobs it means you misunderstand what it is. This is like trying to harvest wheat without planting any.
• Interviewing works better when you practice.

Our offerings are evolving and growing. We started with the support groups, have added individual coaching and are in the process of putting together classes that take the components of job search and address them individually.

So 2010 is an exciting year, I'm looking forward to it.

Pay it Forward

One of the members of our Tuesday group brought a book to our group last week that brought a bunch of ideas together for me and added some new ones that fundamentally change how I think networking should be done. It’s stuff that I’ve vaguely thought, and haphazardly tried, but have always thought was what I shouldn’t do.

Networking events have always felt like middle school dances. You know the ones, the boys are on one side and the girls are on the other, (substitute recruiters and job seekers) and each side spends pretty much the entire night talking about how much success they always have with the other side, just not venturing forth and testing those waters. ;)

I'm starting to follow a new blog, it's on my list: Bella Domain. This is by the person who wrote I’m at a Networking Event, Now What? -- Sandy Jones-Kaminski. In the book, she postulates that the focus of networking events should not be “What can you do for me?” She proposes that every networking event be approached as an opportunity to ask, “What can I do for you?” Things like passing out business cards aggressively are strongly discouraged, instead, listen to the answers people provide and only share your card with people you actually might be able to help. She suggests an attitude of “Pay it Forward” for the event. For those that missed the book and movie, pay it forward is the idea of doing something for someone else as a way of saying thank you for things that others have already done for you. Instead of paying back what you owe, pay it forward to the next person. Turns out there is even research suggesting that this is a more effective strategy when approaching others in a networking mode. Immediately, it allows for a focus on what others are doing, rather than prattling on about how great we are when we probably aren’t all that convinced of our value to begin with. Most of us can get very convinced of our ability to solve problems within our area, so when someone says, “I need help with…. And describes what we know about, we can get into problem solving mode in a heartbeat, and then we don’t need to tell people we’re super, we just demonstrate it. Way more fun!

At any rate, Sandy’s book is outstanding. It’s one of those books that brings together a bunch of well known information and comes up with a new conclusion that feels much better than what I thought previously and completely demystifies what was a very intimidating event.

Networking

I had the opportunity to meet and chat with Matt Youngquist, owner of Career Horizons, recently and I was impressed. I’ve been receiving his newsletter for a couple of years and have to say he consistently has great information. His blog is also excellent and on the list of blogs I follow. Career Horizons is a career coaching organization. They help while you’re working as well as in between. Their approach reinforces the idea that job search needs to be a continuous process – whether or not you are looking! This is just one more instance.

Living Life Opportunities Speaking of parts of the job search that are really on-going, networking is a process that requires continuous nurturing. Fortunately, it’s also a completely normal, integral part of our lives. At least two of the members of NFJS have gone back to work through contacts developed in their children’s sports. They weren’t doing something strange, like shouting “I NEED A JOB”. They were volunteering, being themselves and consistently providing the kind of quality that is their norm. They also worked on their elevator pitch hard enough so that when someone asked what they are doing, they responded easily and naturally with the pitch. Sooner or later conversations about work led to understanding, combined with watching how these people conduct themselves as volunteers and “voila” a job offer materialized.

Networking Opportunities There are also times when we have specific opportunities to meet people who might be especially important in our search. These are “networking” opportunities. Maybe it’s a Job Search Social, or maybe it’s a Job Fair. Who we are isn’t going to change, and what we’re looking for isn’t changing. These events may seem to be pretty artificial and when you meet someone there, it is difficult to develop a lot of enthusiasm for them. We don’t really know them, and we don’t really understand what they are doing, or the quality of it. So it’s easy to dismiss these as quixotic – a waste of time.

They don’t have to be though. In order to make one of these events useful, the key is focus on yourself, what you bring; then, how well you follow up.

For instance, there’s a local job fair you see advertised for next week. Preparation includes investigating the firms being advertised as participating. Do they recruit for your industry? If not, then don’t go. If they do, then do they ever have openings for someone with yours skill set? It’s a job fair, then it better be a current opening, or don’t waste your time. If it’s a job social, then current is good, but go either way. Job fairs are a grind, what you want is the card of the person recruiting for your position. It allows you to follow up and separate yourself from the stack they got at the fair. Job socials are better, but the goal is still the card of someone who will be recruiting for your position.

Follow Through What you have now is an opportunity to create a relationship with someone who might be able to help. If there is a current position, then start with an email, then follow up with snail mail. Include in your initial communications an invite to meet and a time when you’ll follow up. Something like, “I appreciated meeting you at the job social last night and would love to follow up in a less frenzied atmosphere. I’ll call you Thursday morning to set up a time for a brief meeting.” Do some more research on the company and then call Thursday Morning.

I understand that this kind of socializing is hard. It’s hard for me too, but the job social/fair isn’t a time when you can get the other person’s undivided attention, nor can you give them yours. Finding a way to represent yourself as you are is your real goal. It’s also an opportunity we won’t get without asking. We may not get it then either, but we at least have a chance this way.

Notes from the Job Search

What is Notes from the Job Search (NFJS)? Obviously, it's a blog, but mostly, it's peer support groups for professionals seeking work. Currently there is a group meeting in West Seattle and one in North Seattle. The qualifications for joining are: You are looking for work and you need a resume to get the job you want. That's the list. Well coming counts too. :)

We focus on what's working for us and our strengths as people, beyond that our agenda is:
> A high from the week and your elevator pitch
> A work item
> Goals for the week and feedback on the mtg

The work items are iterative:
> Elevator Pitch
> Strengths identification (based on Now Discover your Strengths)
> Resumes
> Online Tools
---- Job Boards (and programmable bots such as http://www.indeed.com/)
---- Networking sites (focus is LinkedIn)
---- Research
> Interviewing
---- Interviewing for information
---- Screening interviews
---- Job interviews
All of the above get very specific and include questions to ask and ways to answer, how to figure out what clothes are appropriate, etc.
> Networking
- Job Fairs
- Job Socials
- Friends and neighbors

The premise is that collectively, we as job seekers know more about job search than pretty much anyone. Not to dismiss the many books and online tools etc, just to acknowledge it’s more important to us. We’re the ones that need to do it and as such the ones who know what’s working today. All of our work is collaborative, while NJS leads these discussions and frequently will provide resources to help people in the group bet started, we work as a group. We share leads, we share our networks and we share knowledge.

So that’s Notes from the Job Search.

Job Fairs and socials

The last job fair I went to had approximately 30 employers and 10,000 applicants. Not a good ratio. Last night I went to a “job social” and it had approximately the same number of employers. It was much better on the applicant side, but it felt a lot like those bullet trains in Japan that have people with the job of pushing people inside the doors so they can close. It was crowded!! As much as anything, it felt like an old fashioned “mixer” from high school.
I got there early, which seemed to be a pretty good strategy as it gave me an opportunity to identify the recruiters and chat with a couple in a non-pressured way. Find out what they were looking for and how their businesses were doing.

In the end, I went away thinking that expectations and goals were the critical element in getting value from the social. From the job fairs as well.

From a strategy point of view, finding a time when a conversation can be had with a recruiter has to be the goal. I’m going to guess that very few people were hired from the job fair I went to. Too many folks! The recruiters didn’t have a chance to even screen, let alone evaluate. The job social had ebbs and flows. Getting there early was useful. I didn’t stay late, but it might have had opportunities as well. Being fashionably late would eliminate the opportunity for value…. At least as far as the recruiters is concerned.

Which leads to another possible set of goals for the social and that’s networking. Just meeting others on the job search. Connecting with them and developing enough of a relationship to reduce our isolation. Maybe it’s getting their card at the social and following up. Maybe it’s migrating the conversation out of the social. Whatever it is, we all need to understand our own competence and a very important part of that is the reflection we see when we meet others going through this craziness called a job hunt. Increasing your network has so many benefits, it’s just amazing. My current understanding of the job market is that something like 3/4s of all hires come through networking. My guess is that when we talk about good fits, jobs we want to keep for a long time, then the number is much higher.

Back to the “mixer” metaphor, when I went to those, on a good night, I would make a few friends. Some of those might become more, but it sure didn’t happen at the mixer, it happened because of the follow up.